Communicating Research (Workshop 3)

Following the previous workshop, this workshop 3 of the series highlighted the communication of our research to the non-academia (outside academia). Since we knew already what, when and where to publish our works, now we are encouraged to communicate to some other audience.

The focus of communication should consider the following two things:

1. How much details does your audience want?
2. Which part of your story would your audience want to hear most?

The first impression is also critical. As such, there are a few things that we have to make prominent in order to invite or retain the readers. The order follows as the main title, section headings, first text box and finally the rest of the information.

In this workshop, we were having some fun time by firstly criticizing some past poster, and next, revising our abstract for the industry audience. One of the techniques to draw the attention of the industry audience is to highlight the outcome or the potential product of the research. The workshop has reminded me again and again on the importance of knowing our audience before the writing to achieve the best readership.